TCW Graphic Design Branding

The identity I created for myself in college was simple: my initials with a vector silhouette of a praying mantis perched on top. Beautiful, precise, and a little bit ominous. Just like me. Most are familiar with female mantids’ ritual of decapitating their mates during copulation. I didn’t mind the association; in those days I liked to think of myself as quietly dangerous. But it also has an association with clairvoyance (or so I read on the early-2000s internet). The best designers read minds and predict the future, right?

Teresa C. Wright Graphic Design Identity. I never designed a colorized version; the elegant simplicity of the black-and-white logo suited my design aesthetic at the time.

TCW Graphic Design Identity. My design aesthetic at the time: black and white.

Teresa C. Wright Graphic Design stationery package. Rather than knock out a white version of the logo from these bold black rectangles I’d selected, I chose to “spotlight” the logo in a white circle and run my identifying text around its edge.

TCW Graphic Design stationery package. Feeling theatrical, I chose to “spotlight” the logo in a white circle and run my identifying text around its edge.

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