Robot Elephant Branding
Quirky, modern and wise: the “TV-head” elephant I created in 2007 fit my brand, but the initial identity direction wasn’t quite right. A softer color palette and crisp Avant Garde type paired with a hand-lettered tagline achieved the right balance. Note the way the logotype’s perfectly round “o”s reflect the elephant’s eyes. I enjoyed experimenting with pen and ink for the tagline.
Robot Elephant logotype with hand-lettered tagline.
Robot Elephant identity variants.
Robot Elephant stationery package: custom stamps in black ink on plain kraft-brown stock (Nenah Environment paper in Desert Storm). Modular stamps could be combined as needed to print business cards, letterhead and envelopes. This approach tested the open, readable nature of my chosen typography—stamping can blot and distort the lettering, even if done carefully. I created a registration template for the stamps to ensure a tidy result consistent with my design comps. In the end, the idea proved too cumbersome to be practical.
Robot Elephant website version 2, hand-coded old-school with my basic HTML4 and CSS skills.
Robot Elephant website version 1, hand-coded old-school with my basic HTML4 and CSS skills.
Robot Elephant promotional poster (ca. 2011). Brief: rebrand the mostly menial tasks I’d been doing at my design day job for years in a way that made me sound heroic rather than unambitious.
Robot Elephant brand mark development. A succession of robotic elephants led to the final mark.
Robot Elephant icon set development, designed to identify sections of my online portfolio. The bent nail represented “failed experiments.”
Robot Elephant early website design comp displaying an earlier type treatment—Officina Sans, with an eye-popping amount of tracking. I don’t mind the “pow” marks around the icons.
Robot Elephant early website design comp. This stacked-TV look still grabs my attention. I intended to illustrate the site’s navigation as a grid of old-school TV sets with thumbnails on the screens. Any unfilled placeholders would display the jaggy “static” lines instead. It was 2007. Don’t judge me.