DENNIS Uniform
After college I joined the in-house graphic design team at DENNIS, a 100-year-old school uniform company in Portland, Oregon. Over the next sixteen years I worked my way up to Design Manager and eventually Creative Director. In that role, I oversaw all aspects of the DENNIS brand ecosystem, helping to ensure that sales pitches, print collateral, the company’s e-commerce website, retail stores, and digital campaigns were on-brand. Over the years I was responsible for designing print layouts, digital marketing campaigns, web stores, product graphics, tagging and packaging, production artwork and design systems for the company’s decorations division. I designed and implemented signage solutions for retail stores, designed trade show display graphics, created multimedia presentations and custom branding for sales conferences. And through all of it, I collaborated with numerous team members: in-house creatives, product and sales executives, customer support, and outside contractors.