Robot Elephant Brand Update

My brand had grown since the launch of the Robot Elephant studio. My identity needed to reflect that. I updated the elephant-head mark I still loved, backing the icon with a solid-color circle. The logotype got a refresh too, in a lighter font weight, scaled up and tightly kerned, forming a tight lockup with the mark. I swapped my old, slightly self-effacing tagline for a playful, hand-lettered “creative” underneath. I also updated the brand colors to add flexibility and continue the playful vibe.