T. Wright-Meyer Branding
My personal studio was broadening its scope. It was time for a new identity. Offering graphic design and brand design and art direction and illustration and writing was a lot for a Robot Elephant to handle, so I took the plunge and rebranded myself as…myself. Writer, Designer, Illustrator, Artist—this brand needed to be me, no matter what hat I was wearing. I envisioned the signature on editorial illustrations, the name on the cover of my first novel, the clean new website I was building to let my work shine. And so, the T. Wright-Meyer brand identity came to life.
T. Wright-Meyer primary logo. Handcrafted letterforms based on my handwriting (but with a lot more legibility and finesse).
T. Wright-Meyer brand variants, color palette, mark, tagline and illustrated wallpaper pattern.
T. Wright-Meyer supplemental branding typography for body copy and callouts, photography and illustrated tree pattern.
Frames from an Instagram post on how I built and refined the identity.